Your Future Is Waiting for You

Driving international applicants to a top European business school.

Context: A top-ranked business school in the heart of Europe

With its three campuses across Belgium, Vlerick Business School is primed to graduate students into the centre of the European business and political ecosystem. Its Brussels, Ghent, and Leuven campuses host MBA, master’s, and other programmes for students from around the world.

Challenge: Draw international students to Vlerick’s 6 master’s programmes

Vlerick offers six master’s programmes: International Management and Strategy; Financial Management; General Management: Leadership; Marketing and Digital Transformation; Innovation and Entrepreneurship; and their brand-new General Management: Business Analytics & AI track.

Vlerick Business School wanted to build on the momentum of our previous The Sound of Success video campaign and drive even more international applicants to their master’s programmes. But rather than focus on life at Vlerick as a whole, the goal this time was to highlight the benefits of each individual programme — giving potential applicants a clear idea of what to expect from each.

Approach: Limitless potential with the right tools and skills

Graduate school is all about practical skills, real-world casework, and networking opportunities that students can later use to advance their careers. Whereas The Sound of Success immersed students in the experience of attending Vlerick Business School, this new campaign takes an aspirational look at where students can go with what they’ll learn.

We created a series of six videos, each tailored to showcase one of Vlerick’s master’s programmes. The videos set the stage by exploring the role graduates will play in the world of business, from an AI-powered analyst to a big-picture strategic visionary and more. Then, viewers are treated to a whirlwind tour of each programme’s respective offerings. The two-part combination shows students what their careers might look like with a Vlerick degree, then illustrates how each programme can make that happen.

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