Stories hold an extraordinary power — they can captivate, inspire, and, most importantly, transform. In the realm of societal change, it’s not just about spinning tales; it’s about reshaping how we perceive the world. It is about using a variety of storytelling techniques, digital platforms, and community leadership to shape narratives for social change. Let’s […]

In November 2023, Savion Ray reached a pivotal moment — a decade dedicated to crafting narratives, building connections, and adapting to the ever-changing landscape of communications. This milestone wasn’t just a time for reflection; it was an opportunity to challenge ourselves. So, Bisera and Nelly embraced the role of a client in front of their […]

In the ever-evolving world of communications, staying ahead of the curve is not just an advantage, it’s a necessity. As we step into 2024, several key trends are emerging that European communicators, organizations, and policy professionals must be aware of. These trends are set to redefine the ways in which we engage with our stakeholders, […]

Change is an inevitable, often desirable part of life — but it’s also often an uncomfortable one. To overcome narrative change resistance on a societal level, it’s essential to understand what might prevent people from embracing it. Read on to discover the primary factors behind the resistance to change, then learn the best narrative change […]

Organisations, just like individuals, are afraid of change. After all, fear of the unknown is one of humanity’s most pervasive literary and artistic themes. We reflect on the top 10 reasons why brands and organisations fear change, judging from our own 10 life-changing years in the game. Read on to explore why overcoming those fears […]

“I was lucky to work in government. I didn’t like it, but it was useful. I also had my own business. But when I joined the charitable foundation, I realised that that’s the work I wanted to do for the rest of my life — work with meaning.” This is how Olga Rudnieva recaps the […]