Stories hold an extraordinary power — they can captivate, inspire, and, most importantly, transform. In the realm of societal change, it’s not just about spinning tales; it’s about reshaping how we perceive the world. It is about using a variety of storytelling techniques, digital platforms, and community leadership to shape narratives for social change. Let’s […]

In the ever-evolving world of communications, staying ahead of the curve is not just an advantage, it’s a necessity. As we step into 2024, several key trends are emerging that European communicators, organizations, and policy professionals must be aware of. These trends are set to redefine the ways in which we engage with our stakeholders, […]

Seeing sensory-inspired video storytelling producing feasible results, we could not wait for an opportunity to work on an ASMR-inspired campaign. So, when Vlerick Business School approached our creative team, we knew ASMR was the best way to attract students from all around the world to the university’s six Master Programs.

Huawei has joined the European Commission’s Pact for Skills to help build digital skills and talent development for a new digital Europe. We are very proud to have played a role in this journey, as our Map the Gap campaign wins in three categories at the Association Excellence Awards in London.

Creating a successful brand is equally important for both profit and non-profit organizations. In fact, using brand positioning techniques is crucial for establishing the organization’s presence in the industry, connecting with the audiences and maintaining strong stakeholder influence.

After the COVID19 pandemic caught everyone by surprise, we spoke with over 20 communications experts & leaders to gather insights & define the top 5 trends that will shape EU communications in 2022.